Newsletter Archive
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February, 2012
Case Study: Why your organization needs to be on youtube
Case Study: 83% of people want to do business with Company's that give back
Corporate Spotlight: Lessons charity's can learn from Komen
Individual Spotlight: Top 50 philanthropists for 2011
Michael Wiedder's Blog: Welcome to the February 2012 edition of The Fundraising Journal
January, 2012
Case Study: Marketer Builds email list with 20% conversion
Case Study: Martha Stewart Show and snapApp Sweeptakes
Corporate Spotlight: University of Iowa
Individual Spotlight: Nancy Kerrigan
Michael Wiedder's Blog: Welcome to the January 2012 edition of The Fundraising Journal
November, 2011
Case Study: The Power of Trend to bring Cause Awareness
Case Study: Goodwill and UNICEF expand on successful fundraising platforms
Corporate Spotlight: Foursquare
Individual Spotlight: Charles Best
Michael Wiedder's Blog: Welcome to the November 2011 edition of The Fundraising Journal
October, 2011
Case Study: Twitter Tips and Best Practices
Case Study: Various ways Facebook users can "Like" your nonprofit Facebook Page
Corporate Spotlight: JCPenney
Individual Spotlight: Danielle Butin
Michael Wiedder's Blog: Welcome to the October 2011 edition of The Fundraising Journal
September, 2011
Case Study: Charity: water uses power of proof
Case Study: Looking to Text Messaging
Corporate Spotlight: Audi
Individual Spotlight: Sam Fox
Michael Wiedder's Blog: Welcome to the September 2011 edition of The Fundraising Journal
August, 2011
Case Study: Learning from different Companies how to use Twitter Effectively
Case Study: Lessons in Landing Pages from Corporate America
Corporate Spotlight: Intel
Individual Spotlight: Bob Hammer
Michael Wiedder's Blog: Welcome to the August 2011 edition of The Fundraising Journal
July, 2011
Case Study: Things to know about Google+
Case Study: Treating Donors like Investors
Corporate Spotlight: Craigslist founder launches craigconnects and 100K prize
Individual Spotlight: Ways you can help without the online donations
Michael Wiedder's Blog: Welcome to the July 2011 edition of The Fundraising Journal
June, 2011
Case Study: Aids/LifeCycle Fundraiser raises $13 million
Case Study: Lady Gaga's methods help make Susan G. Komen fundraising event a success
Corporate Spotlight: TOMS Eyewear
Individual Spotlight: Steve Wampler
Michael Wiedder's Blog: Welcome to the June 2011 edition of The Fundraising Journal
May, 2011
Case Study: Amnesty International landing page improvement
Case Study: Five Ways Nonprofits can use Texting
Corporate Spotlight: Chase Community Giving
Individual Spotlight: Priyanka Jain
Michael Wiedder's Blog: Welcome to the May 2011 edition of The Fundraising Journal
April, 2011
Case Study: Lessons nonprofits can learn from Corporate America
Case Study: A small charity gets creative
Corporate Spotlight: Google for Nonprofits
Individual Spotlight: Jason McElwain
Michael Wiedder's Blog: Welcome to the April 2011 edition of The Fundraising Journal
March, 2011
Case Study: The use of Social Media to help Japan
Case Study: National Parks Project
Company Spotlight: LivingSocial
Individual Spotlight: Kylie Kuhns
Michael Wiedder's Blog: Welcome to the March 2011 edition of The Fundraising Journal
February, 2011
Case Study: Using social media to integrate profit and purpose
Case Study: American Red Cross Twitter Faux Pas
Organization Spotlight: YouTube's DoGooder Non-Profit Video Awards
Individual Spotlight: Chris Medina
Michael Wiedder's Blog: Welcome to the February 2011 edition of The Fundraising Journal
January, 2011
Case Study: Marathon Fundraising
Case Study: Google's Chrome for a Cause
Community Spotlight: Top U.S. Cities for Online Giving
Individual Spotlight: Kendall Ciesemier
Michael Wiedder's Blog: Welcome to the January 2011 edition of The Fundraising Journal
November, 2010
Case Study: Taking full advantage of Social Media to Enhance an Event
Case Study: Room to Read uses Twitter effectively
Organization Spotlight: Memphis Grizzlies Charitable Foundation
Individual Spotlight: Shahane Everett
Michael Wiedder's Blog: Welcome to the November 2010 edition of The Fundraising Journal
October, 2010
Case Study: Lessons for non-profits and causes
Case Study: Coca-Cola Expedition 206
Community Spotlight: Alexis Wronzberg finds support in community
Individual Spotlight: Conquering the Three Peaks Challenge Tethered Together
Michael Wiedder's Blog: Welcome to the October 2010 edition of The Fundraising Journal
September, 2010
Case Study: Maximizing Supporter Participation
Case Study: The best way of using Social Media for Contests
Company Spotlight: Weight Watchers "Lose for Good"
Individual Spotlight: Cody Burton
Michael Wiedder's Blog: Welcome to the September 2010 edition of The Fundraising Journal
August, 2010
Case Study: School's Fundraising
Case Study: California State Parks Foundation utilizes Facebook
Company Spotlight: Kmart for Kids
Individual Spotlight: Olivia Bouler
Michael Wiedder's Blog: Welcome to the August 2010 edition of The Fundraising Journal
July, 2010
Case Study: Atlas Corps: strategy for winning grants
Case Study: Best Friends Animal Society monthly e-mail fundraising campaign
Company Spotlight: Walmart stores and Sam's Club
Individual Spotlight: Alaina Podmorow
Michael Wiedder's Blog: Welcome to the July 2010 edition of The Fundraising Journal
June, 2010
Case Study: Macy's Cause Marketing Efforts
Case Study: Pedigree uses Cause Marketing to strengthen their brand
Company Spotlight: Seventh Generation
Individual Spotlight: DeAnn Prows and family
Michael Wiedder's Blog: Welcome to the June 2010 edition of The Fundraising Journal
May, 2010
Case Study: Five Ways Non-Profits can increase engagement with YouTube
Case Study: Social Media and Geo Location services help to promote NWF
Organization Spotlight: The Walt Disney Company
Individual Spotlight: Ian Ranshaw
Michael Wiedder's Blog: Welcome to the May 2010 edition of The Fundraising Journal
April, 2010
Case Study: Lincoln Center Dance Promotion
Case Study: YouTube Success Story-Demand Media
Organization Spotlight: Teach for America
Individual Spotlight: Marie Travers
Michael Wiedder's Blog: Welcome to the April 2010 edition of The Fundraising Journal
March, 2010
Case Study: Shedd Aquarium Text Campaign
Case Study: Moosejaw Social Media Campaign
Company Spotlight: Give Something Back Business Products
Individual Spotlight: Sarah Phillips
Michael Wiedder's Blog: Welcome to the March 2010 edition of The Fundraising Journal
February, 2010
Case Study: World Wildlife Foundation Campaign
Case Study: SOS Children's Villages
Company Spotlight: Burt's Bees
Individual Spotlight: Snowboard Olympian Hannah Teter - Hannah's Gold
Michael Wiedder's Blog: Welcome to the February 2010 edition of The Fundraising Journal
January, 2010
Cause Related Marketing: Pepsi Refresh Project
Case Study: Yellowstone Foundation
Company Spotlight: Kraft Foods, Inc
Individual Spotlight: Greg Woodburn - Share Our Soles
Michael Wiedder's Blog: Welcome to the January 2010 edition of The Fundraising Journal
December, 2009
Case Study: End of Year Fundraising
Case Study: Social Media for Social Causes
Company Spotlight: The Starbucks Foundation
Individual Spotlight: Zachary Peskin
Michael Wiedder's Blog: Welcome to the December 2009 edition of The Fundraising Journal
November, 2009
Case Study: Oregon Zoo 2009 Echo Award Gold Winner; Building non-profit membership and driving revenue
Case Study: How Easter Seals Expanded their Donor Base
Company Spotlight: Lowe's Companies, Inc
Individual Spotlight: Todd Graves: Founder "Raising Cane's" Franchise
Michael Wiedder's Blog: Welcome to the November 2009 edition of The Fundraising Journal
October, 2009
Case Study: Sprinkles Cupcakes: Lessons non-profits can learn from the business community
Case Study: How Google Analytics Tracked "Lollapalooza" Social Media Campaign
Company Spotlight: Barnes and Noble Booksellers
Individual Spotlight: Margie Swanson: CSCC Doernbecher Chair
Michael Wiedder's Blog: Welcome to the October 2009 edition of The Fundraising Journal
September, 2009
Case Study: California State Parks Foundation "Friend get a Friend" Campaign
Case Study: KCSM-FM 91.1: The Legends of Jazz Campaign
Company "Spotlight" : United Parcel Service Foundation
Individual "Spotlight" : Verda C Jones: The Athens Foundation
Michael Wiedder's Blog: Welcome to the September 2009 edition of The Fundraising Journal
Summer Edition, 2009
Online Marketing Tips for Non Profits
Case Study: Using Twitter for Fundraising
Individual Spotlight: Scott Harrison - Charity: Water
Company Spotlight: Royal Caribbean - G.I.V.E. Program
Michael Wiedder's Blog: Welcome to the Summer, 2009 edition of The Fundraising Journal
May, 2009
Case Study: Lessons for Non
Profits from the Obama Campaign
Case Study: BMW, The Ultimate
Drive Campaign
Individual Spotlight:
Nancy Davis - Center Without Walls
Company
Spotlight: M.I.L.E.S. Gives Back
Michael Wiedder's
Blog: Welcome to the May, 2009 edition of The Fundraising Journal
April, 2009
Case
Study Macy's: Turning A New Leaf Earth Day Campaign
Case Study Carl's Jr: Reach For
A Million Pink Star Campaign
Company Spotlight: Coca Cola
Foundation
Individual Spotlight: Kidd
Kraddick, Kidd's Kids
Michael Wiedder's Blog: Welcome to the
April, 2009 edition of The Fundraising Journal.
March, 2009
Target: Partners in
Education
UNICEF: How they doubled their
media exposure through the use of video
Company Spotlight: Irvine
Company
Individual Spotlight: Susan
Axelrod, Citizens United for Research in Epilepsy (CURE)
Michael Wiedder's Blog: Welcome to the
March, 2009 edition of The Fundraising Journal.
February, 2009
General Mills: Pink Together Cause
Related Marketing Campaign
Northview High School: One
School's Solution for Addressing Budget and Program Cuts
Company Spotlight: Austin
Dental Equipment Company
Individual Spotlight: Greg
Mortenson, Author, Three Cups of Tea
Michael Wiedder's Blog: Welcome to the
February, 2009 edition of The Fundraising Journal.
January,
2009
Social Network Fundraising Case
Study and White Paper
Europe's Fundraiser of the Year: The
Christmas Fundraising Campaign Case Study
Company
Spotlight: Southern California Edison
Individual Spotlight: Pastor Hector
Escobedo
Michael Wiedder's Blog: Welcome to the
premier edition of The Fundraising Journal.
