Michael Wiedder
Welcome to the January 2012 Edition of the Fundraising Journal
To begin this new year we have a couple interesting case studies for you. The 1st one is a cause marketing campaign that shows the power and potential of a corporate/cause marketing campaign and the benefits to both the company and the cause.
The 2nd case study is showing an example of a contest/promotion to drive additional fans and supporters. Martha Stewart and her promotion are detailed. Non-profits and causes can learn from her experience and results.
In our corporate spotlight we are highlighting a study done by The University of Iowa showing what kind of ROI's company's can get from cause related marketing campaigns and in our personal spotlight we are sharing an interview that Nancy Kerrigan did talking about her participation and helping to raise money for the Buonocoti Foundation.
Enjoy The Journal and please share it with your friends and colleagues .
Michael Wiedder
Publisher
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