Welcome to the March 2011 edition of the Fundraising Journal. In our case studies this month we share with you the social media strategies and creative that the Red Cross is using to raise money for Japanese relief. In our second case study, we share information on the National Parks Project. They were trying to figure out creative ways on how to bring awareness to the National Parks. See how they use artists to help accomplish their objectives.
In our Corporate spotlight, we are highlighting LivingSocial and their cause marketing campaign raising money for Japanese relief efforts. They did a matching program and raised over 2 million dollars in a brief time period. In our individual spotlight we are highlighting Kylie Kuhns and the work she has done to honor and remember her sister.
Enjoy The Journal and please share it with friends and colleagues.
In This Edition
Case Study: The use of Social Media to help Japan
Case Study: National Parks Project
After the Japan earthquake and tsunami hit, there were many support efforts made in trying to connect with survivors, and raise needed money for the aftermath of these disasters. Organizations, such as the American Red Cross, have come up with different campaigns and ways for people to donate. These methods, which focus mostly on social media, are a simple and convenient way for these organizations to spread the word, and for people to respond and donate.
The National Parks Project is a collaborative film, music, television, and new media project aimed at raising awareness and drumming up support for Canada's national parks. The project focused on 13 of Canada's national parks. More than 50 artists took part in putting together this project and letting the parks inspire and show people the parks importance. The goal was to use the parks own beauty to make people understand the value of the parks.
LivingSocial, a website offering daily deals on handpicked experiences, launched a campaign that offered to match $5 donations to the American Red Cross on their website. You donate $5, they donate $5 of their own money, for a total donation of $10. This donation-matching special ended with $2.3 million raised, with funds going to the Japan Earthquake and Pacific Tsunami Fund.
Kylie Kuhns founded "Kelsey's Dream," an organization that focused on "mak[ing] life a little brighter for children with cancer and children in need." The organization was inspired by Kuhns' older sister Kelsey, who passed away from leukemia. Representing Kelsey's Dream, Kuhns recently won USA Today's Kindness Challenge, which represented five young philanthropists, including Kuhns, and followed them for six weeks. Kuhns raised $25,000 in six weeks, and got the most fan votes to win the challenge.
If you know of an individual, organization or business that is worthy of our "Spotlight" recognition and want to nominate them, Click Here.
