Welcome to the January 2012 Edition of the Fundraising Journal
To begin this new year we have a couple interesting case studies for you. The 1st one is a cause marketing campaign that shows the power and potential of a corporate/cause marketing campaign and the benefits to both the company and the cause.
The 2nd case study is showing an example of a contest/promotion to drive additional fans and supporters. Martha Stewart and her promotion are detailed. Non-profits and causes can learn from her experience and results.
In our corporate spotlight we are highlighting a study done by The University of Iowa showing what kind of ROI's company's can get from cause related marketing campaigns and in our personal spotlight we are sharing an interview that Nancy Kerrigan did talking about her participation and helping to raise money for the Buonocoti Foundation.
Enjoy The Journal and please share it with your friends and colleagues .
Thank you,
Michael Wiedder
Publisher
In This Edition
Case Study: Marketer builds email list with 20% conversion
Case Study: Martha Stewart Show and snapApp Sweeptakes
Corporate Spotlight: University of Iowa
Individual Spotlight: Nancy Kerrigan
Find out how one B2C retailer took this challenge as an opportunity to create a successful email marketing campaign and give back to its community at the same time. How successful? A list of 16K in a community of 38K, and a campaign with a 30% open rate, 20% conversion, and a bounce rate under 10%.
Say you’re part of the team behind the of the namesake brand of one of the most recognizable media personalities in North America — and now you need to make that name even bigger. That’s what happened when Martha Stewart‘s crew was charged with promoting the fall premiere of Stewart’s own TV show. They had a huge, dedicated and loyal audience — so, what to do with it? They reached out to PangeaMedia, makers of SnapApp, a platform that allows marketers and publishers to create polls, surveys, quizzes and contests, which they can place on their sites or across social media.
Foursquare was launched in 2009, and already has a community of over ten million people worldwide. It is a location-based mobile platform that allows people to “check-in,” using a Smartphone app or SMS, at different locations, share their location with friends, and collect points and virtual badges based on these check-in points. There are over a billion check-ins with millions more every day, and over 500,000 businesses using the Merchant Platform. Its platform can also be utilized by non-profit organizations to bring awareness and donations.
Cause Celeb highlights a celebrity’s work on behalf of a special causes The Buoniconti Fund's aim find a cure for paralysis resulting from spinal cord injuries. The fund was founded by football legend Nick Buoniconti after his son Marc suffered a spinal cord injury during a college football game.
Each year, The Buoniconti Fund to Cure Paralysis holds the Great Sports Legends Dinner honoring sports figures and philanthropic heroes in order to bring awareness and support to the fund.
If you know of an individual, organization or business that is worthy of our "Spotlight" recognition and want to nominate them, Click Here.
